Wine export grants a corker of an opportunity
Media Release 7 August 2020
- Wine Export Grant guidelines expanded for producers to all export markets
- Small to medium wine producers eligible for reimbursements up to $25,000
The Australian Government is uncorking another $1 million in funding to support smaller to medium wine producers showcase their premium drops around the world.
Minister for Agriculture David Littleproud today released guidelines for a second round of the Wine Export Grant – part of the $50 million Export and Regional Wine Support Package.
“Whether it’s a Barossa Valley Shiraz, a King Valley Prosecco or a Hunter Valley Semillon, the world loves a good Aussie drop,” Minister Littleproud said.
“These grants will help our smaller to medium sized wine producers access the lucrative world wine market by promoting the Aussie product internationally as some of the safest, most sustainable and highest quality wine in the world.
“In these uncertain economic times, it’s important industry and the Australian Government work together to seize these opportunities and help drive our Covid-19 recovery.
“Australian Grape and Wine and Wine Australia approached me earlier this year with a proposal to run another round of these grants, with tweaks to ensure producers could diversify to more markets and claim a broader range of expenses for online promotion of their brands.”
“Our wine producers large or small are major contributors to Team Australia and the Government recognises the pandemic has made promotional activities more challenging.
“The Wine Export Grant is helping eligible producers meet the costs associated with marketing their products with reimbursements of up to $25,000.
“I’m pleased to announce this sensible second round of these grants that has accommodated industry’s sensible suggestions for amending the guidelines and will support our small wine producers to drive export growth and share our unique wines with the world.” Minister Littleproud said.
Wine Australia Chief Executive Officer Andreas Clark said, ‘We’re pleased to be able support our exporters by offering a second round of this grant program.’
‘Round 1 of the Wine Export Grants helped 135 wine producers to deliver promotional activities in China and the USA in 2018-19. The grant guidelines for this new round have been expanded, so that new and existing exporters can seek out opportunities and secure distribution in any international market.
‘The grant is open to businesses that received funding in round 1’, Mr Clark said.
Eligible claims include the reimbursement of:
- specific travel expenses for a single promotional visit (daily allowance, limits apply)
- the cost of providing free samples of wine, including freight or transport
- participation in trade fairs (including online and virtual promotions)
- in-store promotions, and
- marketing and advertising collateral specific to your international audience
The grants are open for applications from 17 August 2020 until 1 May 2021 or until the funds are exhausted, whichever comes first. Applications are assessed on a first-come, first-served basis.
Application details and guidelines for the Wine Export Grants are available on Wine Australia’s website: wineaustralia.com/whats-happening/export-and-regional-wine-support-package/grants