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Digital Beef Australia launch steers way to great event

Media Release 21 May 2020

Beef Australia 2021 has this week commenced its digital launch a year out from the iconic triennial beef industry event in Rockhampton.

Beef Australia helps showcase the Australian red meat industry and facilitates new trade and export opportunities for Australian beef, one of our most valuable export commodities.

Agriculture Minister David Littleproud says Australian beef producers are key players in feeding people at home, and around the world, top quality protein.

“We export around 75 per cent of our total beef and veal production – 1.5 million tonnes – to over 70 countries,” Minister Littleproud said.

“The beef sector is estimated to contribute more than $10 billion to the economy each year.

“It is clear that beef means business and that’s why the Australian Government as part of a budget commitment has tipped $3.9 million into supporting Beef Australia 2021.

“Beef Australia provides the Australian beef industry with a unique opportunity to build and maintain strong relationships with key international trading partners and the general public.

“The entire supply chain, from gate to plate, benefits from the opportunity to showcase our beef and to generate more demand both domestically and internationally.

“Beef Australia provides a platform for Australia’s beef industry to gather, celebrate and grow. It’s the sort of opportunity we need to be looking forward to now, more than ever.

The digital launch means that we can all stay connected. It allows us to engage and follow the lead up to Beef Australia, hear more about the event, listen to podcasts and find out more about this amazing region.

“The digital launch reflects the innovation and adaptability of the beef industry. It shows that our beef industry is not only resilient but thriving at this challenging time.

“The countdown to Rocky is on, with Beef Australia 2021 just 12 months away.”

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