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Sugarless Australia: Organic and Naturally Sourced Sweeteners

If you’re looking to take up a zero-sugar lifestyle, you don’t need to resort to artificial sweeteners in your morning cuppa! Sydney-based company Sugarless Australia offers a variety of naturally sourced and organic sweeteners to health-conscious consumers, having first brought an organic stevia range to market in 2011.

Sugarless Australia products contain organic stevia and organic erythritol, two sweeteners that are widely regarded as the healthiest options for those avoiding sugar. Stevia is a natural sweetener derived from leaves of the Stevia rebaudiana plant, while erythritol is a sugar alcohol made from the fermentation of corn starch. Blending the two products counteracts stevia’s bitter aftertaste while enhancing its sweetness and texture.

Sweeteners are available in a variety of forms, including tablets, café sticks, cannisters and liquids. Owners Wissam Alayan and Charles Shalala purchased the business approximately one year ago and are presently working on a company rebrand and product range development, with an ambition to further develop the brand in Asia, particularly Singapore. Wissam notes that the manufacturing process for organic is more labour-intensive than conventional, but processes will improve once their machinery is upgraded.

New products include a blend fortified with marine collagen for hair, skin and nail health, as well as a kids range of 100% sugar free strawberry and chocolate milk powders.


Certified organic products in the Sugarless Australia range carry the Bud logo, contain no gluten or added preservatives, and are vegan friendly and GMO free. Staff carry out their organic production run twice a month, with 6-7 pallets of organic sweeteners making their way to consumers every week.  The manufacturing process is simple; the natural ingredients are blended, before a vacuum machine is used to measure the dose and weigh it. The product is then sealed, batched and packaged.

If you’d like to try the Sugarless Australia range, make sure you check out their Online Store. Otherwise, you can find their sweet products in major retailers such as Woolworths, Coles, IGA, Foodworks and Chemist Warehouse.