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2020 USA Organic Trade Mission

When: March, 2020

The USA is the largest organic market for organic products, with total organic sales in the U.S. setting a new record of $52.5 billion in 2018. 82% of American households purchase organic products on a regular basis.


4-7th March €“ Natural Products Expo West €“ Anaheim, CA
8th March €“ free day (make your way to San Francisco)
9th €“ 12th/13th March €“ based in San Francisco.

The program will include:

  • Visits and meetings with retail chains, including Whole Foods Market (hosted by The VP of the Northern California and Reno region), Rainbow Grocery Cooperative and Good Earth Natural Foods.
  • Meetings with key decision makers, retailers and distributor(s).
  • In-Market Analysis
  • Visits to organic farms, wholesalers, businesses and vineyards. These will be tailored around which sectors participants are from.

What is included?

  • All visits and meetings to retailers / stores, distributor(s), wholesaler(s), buyers, distribution centres, regional office(s), farms, vineyards, etc.
  • Meetings and briefings from leaders and decision makers in the US organic Industry
  • Some ground transport in San Francisco

Testimonials from Previous Organic Trade Missions:

“I thoroughly enjoyed the trade mission to the US in 2018 with Kim and Sarah. It certainly gave me a good insight into the organic food and wine industry in California and the difficulties wine exporters face when dealing with the 3 tier system. Kim and Sarah’s contacts got me in front of key decision makers who provided me with valuable information.” Jackie Amos €“ Light’s View Group

“Firstly I would like to thank you for a great experience on the US Trade Mission 2019. The trade mission was well organised by Kim and Sarah, accommodating individual outcomes throughout the trip. The group had a very comprehensive overview of the organic market in California being hosted by retailers, buyers, decision makers and various farms. It was a great networking opportunity and learning experience.” Petar Pirovic €“ Pirovic Family Farms

“The US trade mission has been exceptionally valuable for our business as we moved into releasing a new product. The trip gave us insights into what the consumer was demanding, the operational aspect of the product and how to get the product to market. The US trade mission was exceptionally well organised and executed throughout and I would highly recommend to anyone wanting to learn what the biggest organic market in the world is doing in their chosen industry.” Simon Schulz €“ Founder Schulz Organic Dairy

Who is leading the Trade Mission to the USA in March, 2020?

Kim Morgan. Kim has a thorough knowledge of export market compliance requirements and is a Consultant in the organic and wellness industries. Kim organises and runs International Trade Missions and stands at trade and consumer events in Europe, North America, Asia, and Australia.

Numbers are strictly limited and positions on The Trade Mission will be allocated to those that sign up before the maximum number of participants. We will then provide options on accommodation and flights (not included).

Participating individuals and businesses might be eligible to apply for Austrade’s Export Market Development Grant (EMDG).

And/or State Government Export Grants.

Expressions of interest are also being taken for an East Coast Organic Trade Mission. We will be based in New York from 16th March, 2020. If you are interested in participating, please contact Kim €“ or 0409 546488.
The East Coast Trade Mission will be tailored around which sectors participants are from.

To confirm your participation or if you would like more information:
Please contact Kim Morgan €“ or 0409 546 488