Winter Issue

The second edition of our quarterly e-magazine focuses on Australian Organic’s number one strategic priority for 2020 – Organic Domestic Regulation.

In this issue, Mobium Research Director Nick Bez discusses consumer trends and barriers to organic; RMIT University Lecturer Dr Liza Oates shares her thoughts on domestic regulation; Warren Beaumont discusses news & opportunities for organic exports; and journalist Megan Woodward speaks to Australian Organic members to share their stores about some of the positive outcomes of COVID-19.

Australian Organic Connect Autumn Issue is now available to read online. Simply click on the publication to open in your browser. This is an interactive publication with clickable links.

Winter Issue Highlights

Silver Linings: COVID-19 & Its Unexpected Advantages

2020 hasn’t been the year that we expected. With drought, fire and floods, Australian producers have had more than a few obstacles to overcome. Despite this, the resilient nature of the agricultural industry has proven itself once again, with many producers seeing a boom in demand during the COVID-19 pandemic.

Megan Woodward speaks to Australian Organic members to hear their stories and learn more about the drive in demand for organic products during the ongoing pandemic, as well as understanding more about the need for domestic regulation to support the integrity of the organic industry in Australia.

Read more on page 16 of the Australian Organic Connect Winter Issue.

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Organic – Or is it? Breaking Down the Trust Barrier for Australian Consumers

With the growth of the industry (now worth over $2.6 billion in Australia), consumers have changed their shopping habits and are buying more organic products than ever before. However, consumers are still finding trust a major issue. When asked about barriers preventing them from buying organic, 34% of shoppers surveyed in 2019 responded with ‘knowing you can trust a product is organic’ as one of the major obstacles – highlighting the importance of organic certification to remove confusion and provide surety to consumers.

Research Director at Mobium Group, Nick Bez, looks at insights into how Australian consumers interact with the organic market, comparing data from the very first Australian Organic Market Report to the most recent consumer data in 2019.

Learn more about ‘Breaking Down the Trust Barrier for Australian Consumers’ on page 4 of the Australian Organic Connect Winter Issue.

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