Event Details

Where: Zoom Webinars
When: 11 May 2021 | 11am - 2pm AEST
Price: FREE

Export Masterclass – United Arab Emirates

The demand for organic, all-natural, healthy and functional foods and beverages across Asia and the Middle East is at an all-time high and interest in Australian food and beverages remains strong due to our reputation for product safety, quality and proximity to market.

If developing a successful UAE export business is on your agenda, register for Trade Organic’s Export Masterclass – United Arab Emirates on the 11th May that is being delivered in collaboration with a number of industry experts, including Export Connect and guest speaker Taryam Al Subaihi.

The Trade Organic Export Masterclass – United Arab Emirates is part of a market series that includes Singapore (March), Hong Kong (April), Thailand (June), Malaysia (July), Indonesia (August), South Korea (September) and Vietnam (October).

When: 11 May 2021 | 11am – 2pm AEST
Where: Zoom Webinars
Cost: FREE


Key topics include:

  • Key cultural theories and frameworks
  • Insights into the market mindset
  • Consumer trends
  • Retail trends
  • Foodservice trends
  • E-commerce trends
  • Category-specific insights
  • Competitor reviews
  • Organic certification for export



About Najib Lawand

Najib Lawand has 25 years’ experience leading Australian food-export businesses and agri-food industry development teams.

He is well known for his capabilities in opening up new export markets and has worked extensively in the Middle East, North and South-East Asia. Since 2010, Najib has worked for NSW Trade and Investment, advising businesses and government on growth strategies for the agrifood industry. In his most recent role as General Manager Market Development with Food Innovation Australia Ltd (FIAL), Najib collaborated with individual businesses, governments and industry groups to deliver projects that have resulted in new export market opportunities.

In June 2017, Najib founded Export Connect, which uses the skills, connections and expertise he has acquired over the past 25 years to help companies select the right markets, connect with the right buyers, and grow. Since June 2017, Najib and the Export Connect team have delivered over 140 market reports and assessments, covering more than 20 export markets for clients including Chobani, Masterfoods, Woolworths, Robert Timms and Birch & Waite.

About Taryam Al Subaihi

Taryam Al Subaihi serves as the Head of Corporate Communications at Emirates Water and Electricity Company (EWEC), following his appointment in 2019. Al Subaihi leads a diverse team of professionals responsible for managing all aspects of the company’s branding, marketing, and communications.

He has also served as the Director of Corporate Communications and Global Head of External Communications at TAQA – Iraq and previously led communications for Masdar and Etihad Airways. He has served on the Middle East Public Relations Association (MEPRA) strategy board, while also helping spearhead the organisation’s first Virtual Leadership Majlis and its UAE Cultural Workshops.

About Owen Gwilliam

Owen Gwilliam is Australian Organic’s Chief Technical Officer and has carried out organic auditing, training and consulting in 15 countries over the last 19 years of his career in Organics. Having served the Australian Organic industry in all levels of certification he is now focused on standards development, market access, and industry development.