Event Details

Where: Zoom Webinars
When: 23 & 25 February 2021 | 9am - 12pm AEST
Price: FREE

Event Details

Location: Zoom

Date and Time:

  • Module 1: Tuesday 23 February 2021, 9am-12pm AEST
  • Module 2: Thursday 25 February 2021, 9am-12pm AEST

Cost: FREE

Export Masterclass – Germany

Learn more about exporting your products into new markets and improve your existing export strategies with insights from Najib Lawand, Founder of Export Connect.

This Export Masterclass will provide you with the tools and knowledge required to break into new export markets, with a highlight on the German export market.

This masterclass will be delivered via Zoom covering the following key topics:

Module 1:

  1. Why Export?
  2. Setting Export Vision & Goals
  3. Resourcing For Success
  4. Who Is Your Target Customer?
  5. Which Products to Export?
  6. Market Selection Factors
  7. Export Pricing
  8. Activation Programmes
  9. Pitch Development

Module 2:

  1. Consumer & Channel Overview
  2. Category Specific Review
  3. In-market Competitor Review
  4. Market Entry Strategies
  5. Selecting Buyers
  6. Panel speaker – Exporter to Germany/EU
  7. Organic Certification for Export
  8. Support Available

Register to Download Resources

About Najib Lawand

Najib Lawand has 25 years’ experience leading Australian food-export businesses and agri-food industry development teams.

He is well known for his capabilities in opening up new export markets and has worked extensively in the Middle East, North and South-East Asia. Since 2010, Najib has worked for NSW Trade and Investment, advising businesses and government on growth strategies for the agrifood industry. In his most recent role as General Manager Market Development with Food Innovation Australia Ltd (FIAL), Najib collaborated with individual businesses, governments and industry groups to deliver projects that have resulted in new export market opportunities.

In June 2017, Najib founded Export Connect, which uses the skills, connections and expertise he has acquired over the past 25 years to help companies select the right markets, connect with the right buyers, and grow. Since June 2017, Najib and the Export Connect team have delivered over 140 market reports and assessments, covering more than 20 export markets for clients including Chobani, Masterfoods, Woolworths, Robert Timms and Birch & Waite.

About Marg Will

Marg Will is Chief Executive Officer of Organic Systems & Solutions. She has extensive experience in organic standards development and implementation and in addition to holding the role of CEO at Organic Systems & Solutions, currently serves as the Secretariat of the Organic Industry Standards and Certification Council (OISCC), the body responsible for maintaining the Organic Standard in Australia.

Marg is a Member of Standards Australia Committee FT-032, Organic & Biodynamic Products and a Member of the Standards Australia CS-108 for ISO TC217, Cosmetic Definitions – Organic & Natural. Marg is a former General Manager of an Australian Organic Certification body and has assisted Governments within Australia and overseas in implementing regulations.