Event Details

Where: Zoom Webinars
When: 3 August 2021 | 1:30-2:30pm AEST
Price: FREE

Market Report 2021 Consumer Demand & Preferences

More Australian consumers are choosing better-for-you options every year, with domestic sales of organic products estimated to reach over $2.3 billion by the end of June 2021. There has never been a better time to learn more about what is driving this demand.

Join us for a deep dive into the world of organic consumers in Australia, with Australian Organic Limited CEO Niki Ford.

Key topics:

  1. Who are organic consumers?
  2. What is driving their curiosity into consumption? and,
  3. How can you, as a retailer, provide them with the options they are so furiously demanding.

Download webinar resources at the link below.

About Niki Ford

Driven by her rural roots and educated through her study of nutritional medicine, Niki Ford has a strong interest in agriculture and organics. She has held several senior leadership positions within the organic industry and joined Australian Organic Limited in 2018 as General Manager; becoming CEO in 2019. Since then, Niki has successfully navigated a demerge, restructured the operational team and established strong connections with Government and Industry.

About Nick Bez

Nicholas Bez is Director at Mobium Group, a market research and strategy consultancy with a specific focus and expertise in understanding what motivates Australians to make healthier, more sustainable lifestyle choices. Nick is a market research expert, with more than twenty years’ experience studying consumers in the USA and Australia. Nick has a specific interest in ‘trend spotting’ with a strong focus on ‘health and wellness’ issues and their links to consumer behaviour and has won national awards for his work on brand strategy. Nick has academic qualifications in Marketing (Boston) (Hons), and a Master of Business Administration (Melbourne) and is professionally accredited (QPR status) with The Research Society.