Tracking the source proves successful for Kialla Pure Foods

Tracker KiallaFine Food Australia’s “New Product” Awards took place in September and Kialla Pure Foods’ Plate2Farm Tracker proved a massive success. It was placed as a finalist in both the ‘Best New Food Service Product’ and ‘Best New Australian Made Product’ categories.Read the full press release below:

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Plate2farm tracker, finalist at Fine Foods Australia New Product Awards

Not only was the Plate2Farm tracker the only organic product that made it into the finals at the Fine Foods New Product Awards in September, it was the only product which was a finalist in 2 award categories: Best New Foodservice Product and Best New Australian Made Product.

And while the tracker was pipped at the post by Australia’s obsession with coffee (winners by category were a new milk product designed for baristas, and an Aussie made coffee machine), Kialla Pure Foods still received plenty of enthusiastic response to its innovative use of organic traceability.

Kialla’s tracker makes use of the organic audit process to enable consumers to track their grains back to the actual farmers who grew them. The shopper can scan the QR code using their mobile, and via the internet they can know immediately where and how their food was grown and processed.

Kialla designed the Plate2Farm tracker in response to consumers’ increasing interest in the source of their food. The internet, in combination with traceability inherent in organic certification, provides a perfect way to connect people in cities with the farmers who grow the grains.

The tracker includes videos and photos of the actual farmers, as well as maps of their location. It also gives some in-depth insight into what’s involved with organic farming, making it a great education tool for school children.

See the tracker in action at:

http://www.plate2farm.com.au

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