Genevieve Le Hunt, Owner and Founder of Bake Mixes.
What…do you do?
Bake Mixes is a range of organic, vegan-friendly baking mixes made from whole food ingredients.
Where…are you located?
When…did you become certified?
We became certified a couple of months after we launched.
Why…did you become certified?
We want to provide our customers with a product that is full of healthy ingredients and free from any nasty chemicals or additives.
What do you love most about your business?
I love that we are giving customers the opportunity to bake healthy treats easily, with peace of mind that they are eating food that will nourish their body.
Award Win…. You recently won the Annual Food Magazine Industry Award’s Organics Category, sponsored by The Right Food Group. Judges comments from the night were, “The strong sense of the brand identity comes through as a powerful, consistent message across all touch points – from the farms, to the packaging material selection, pack design product manufacturing and marketing activity. It would be interesting to hear more about the flavour selection process. This is a story that is believable, easily understood and therefore easy to spread through word of mouth and social media.”
Anni Brownjohn – President – The Right Food Group, Chair – National Organic Standards Board of Australia, and sponsor of the award commented, “The annual Food Magazine Industry Award’s are a fantastic initiative, taking the lead by providing a platform for the Australian food industry to recognise and congratulate the best in the business. After being a fortunate recipient of the innovation award over the years for house label OZGANICS, my team and I decided it was time to give back. Sponsoring this year has given us the opportunity to welcome and celebrate the success of our extended organic family. Big congratulations to Bake Mixes and on taking out the 2015 crown. Bring on 2016!”
What does winning this Award mean to you?
It means that I’m on the right track with what I’m doing. I’ve been doing this for eight months, and it was just amazing to be nominated against such big brands that I look up to; so it’s amazing.