2017 Australian Organic Market Report Wrap-Up

Thank you to the clients, members and invited guests who attended the 2017 Australian Organic Market Report launch in Melbourne on April 20.

Overall, we achieved a total of 231 clips across TV, radio, online and print; the media coverage reached well over 6 million people.

The coverage achieved highlighted the issues with false organic claims in the market place and the need for consumers to look for the ACO bud logo.

Below is a list of some of the highlights of the media coverage. You’ll see there is a great range of radio coverage across the country, as well as other metro and online newspaper pieces. (Please click on the links below to watch footage).

  • Adelaide Advertiser (audience 128,230) Article on SA’s organic food production
  • Courier Mail (audience 144,788): Article on growth of organic market
  • The Land (audience 34,471): Report on organic demand
  • Stock Journal (audience 9,921): Article on interest in organic products
  • ABC News National Coverage (ABC TV interview with Dr Andrew Monk) MSN Syndicated vision
  • Sunday Herald Sun – Susie O’Brien will cover a story on organics (particularly baby market) with Wayne and Tash Shields and family
  • Australian Financial Review – Finance & business freelancer, Stewart Oldfield, to review report and get back to us shortly
  • ABC News Breakfast National Coverage (ABC TV interview with Dr Andrew Monk) vision