Naturally Good Expo debuts

SydneyAustralian Organic has partnered with a new industry trade event dedicated to the natural, organic and healthy products marketplace set to debut in Sydney next May.

The Naturally Good Expo is Australia’s first business-to-business trade exhibition that will bring together all sectors of the industry to see the latest products, innovations and trends in food and beverages, supplements, beauty, household and pet products.

Organiser of the event, Mark Harvey from National Media said, “Naturally Good will deliver a full spectrum of opportunities to do business and gain a better understanding of what’s required to enter, grow and succeed in the fast growing natural health and wellness marketplace.”

Australian Certified Organic clients receive a 10% discount off exhibition space. Australian Organic’s general manager of commercial, Joanne Barber, says, “The Naturally Good Expo will be a great opportunity for certified organic producers, processors and wholesalers to be seen amongst the organic and natural industry. Don’t underestimate the benefits of getting out to an event like this which is just for business to business.”

The event has been created to not only bring buyers and sellers together to do business, but to also offer education on what’s needed to navigate the pitfalls and challenges to succeed in the industry.

Total sales of natural and organic products in the Australian/New Zealand region for 2014 are reported at $10.2 billion and forecast to rise to $12.5 billion by 2016, according to research by Nutrition Business Journal. “This explosive growth is being fuelled by the macro trend and shift toward eating and living a healthier lifestyle” said Harvey.

“With today’s mainstream shopper more educated and more passionate about the products they consume, coupled with the growing gluten-free, vegan, paleo and other specialty diet communities, the healthy lifestyle movement has evolved from fad to essential choice wherever consumers make purchase decisions. We’ve moved beyond awareness to a tipping point where there’s real demand for all things natural, organic and sustainable.

Retailers are ranging up their health offering to meet the demands of a new generation of health-conscious shoppers. Naturally Good Expo will make it easier for retailers to see what’s new in the market, to discover what’s selling today, and gain an insight into what the trends of tomorrow are. By bringing together a thriving community of retailers, brands, media, investors and other industry stakeholders, the event becomes a hotbed of innovation and opportunity.”

An integral part of the event offering will be an outstanding education program designed to help retailers and manufacturers improve their business and broaden their knowledgebase. Changing consumer attitudes, international market opportunities, packaging and labeling, financing and many other exciting topics will be covered across the two days. There will also be sessions specifically for entrepreneurs in the food and beverage industry looking to launch, fund and grow their brands.

Attendee registration for Naturally Good will open in late January. To learn more about exhibiting or speaking opportunities, visit naturallygood.com.au.NG-Logo-Dates-Vertical

Naturally Good Expo is Australia’s first and only tradeshow and conference for the natural, organic, free-from, Fairtrade and sustainable products market. It’s an annual gathering of progressive business owners, brand manufacturers, entrepreneurs, retail buyers, specifiers and purchase influencers, product and marketing managers, health practitioners, investors and the media. It showcases thousands of new and innovative products across food and beverages, health and beauty, vitamins and supplements, and home living categories. It delivers the knowledge and education to understand where the opportunities lay ahead, and provides a forum to share industry information, lessons-learned, new perspectives, insights and intelligence.

National Media is an award winning exhibition organiser with a reputation for delivering industry defining events. Established in 1993, the company specializes in the conception, creation, marketing and management of world-renowned trade shows and conferences. The management team have launched and run over 200 highly successful and award winning exhibitions across a wide range of industries.

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