Make it an organic Easter!

Lindsay & Edmunds Easter EggAustralian Organic continues to commit resources to Australian Certified Organic to deliver world-leading certification services, which ensure products claimed to be organic under our Bud logo are organic.

Building new audiences and markets for certified organic products also remains a key focus.

Increasingly more people are buying organic products every day. We are not yet there with a wide selection of Easter fare wearing the Bud logo – but it’s out there if you go hunting! There are some fantastic chocolate makers and bakers whose eggs, rabbits and hot cross buns bear the Australian Certified Organic logo. Checkout some of them here.

Our promotional focus is building new and bigger audiences and supporters as organic consumers. Every day we eat and drink, so we can choose to improve our own health and wellbeing, and also support hard-working organic farmers and manufacturers.

Are you making your Easter as organic as it can be?

On a sober note, our thoughts are with the people in Vanuatu. The islands are significant suppliers of certified organic coconut products, in fact auditors representing Australian Certified Organic were only there recently to audit farms.

Cyclone Pam has completely devastated some organic coconut plantations and it’s going to take years for them to be replaced and for livelihoods to rebuild.

Whether it’s El Nino or freak weather events, it’s times like this that those of us who make a living from the land are reminded of our interconnectedness. Some Australian Certified Organic farmers have been putting up with prolonged dry periods. Our thoughts are with all affected. Please talk to us where we can assist.

We held an open day and general meeting in March. Australian Organic members unanimously approved changes to our Constitution, which improved governance arrangements by limiting the tenure of financial auditors to five years. We are proud of the changes made since 2014 that aim to protect members’ interests and ensure your views are best represented through the organisation.

Over the next 12 months, Australian Organic will canvass members about important issues, including imports labelling and testing; achieving a one base national standard; our promotional programs; and the objectives of your organisation. Please visit us at one of our regional meetings and network functions, participate in our forthcoming member survey or write to us contact@austorganic.com.

Schools GraphicWe are managing the following sponsored programs: Australian Organic Schools; the Australian Organic Market Report; Organic Awareness Month; and selected mainstream trade events to promote organic products under the ACO Bud logo.

We’re interested to hear from Australian Organic members about how you rank the relevance, execution and effectiveness of these programs. Are there other areas you would like us to be involved in or do you agree with our current focus? We would love your input!

Perhaps consider involving your local schools in the Australian Organic Schools initiative – which has over 110,000 students participating – and please have a happy, safe and organic Easter.

Andrew Monk

Chair
Australian Organic Ltd

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