In the Spotlight – Pure & Green Organics

Grace Culhaci with her z'akin cosmetic product

Grace Culhaci with her zk’in cosmetic product

Who…are you?

Pure and Green Organics Pty Ltd

What…do you do?

We are manufacturers of the certified organic skincare brand zk’in

Where…are you located?

Rydalmere, NSW

When…did you become certified?

The company was first certified by ACO in 2009 and we joined the COSMOS program in 2013.

Why…did you become certified?

As a cosmetic formulator I fell in love with the green chemistry requirement under the COSMOS program.  Good green science is eco thinking mixed with ethics, balancing the needs of humans and the eco system. This is important as at least a third of the technologies used by cosmetic companies depend directly or indirectly on the living world, yet only 12% of the Top 100 brands take biodiversity into account in their sourcing.

Another unique aspect of COSMOS certification is the approval that is required for the packaging of organic formulations. All packaging must be free from gold and silver as these prohibit recycling from taking place, all packs must be food grade and BPA free with no acrylic. This represents a massive reform to the industry and is long overdue.

Certification guarantees the consumer that all product claims have been independently verified. The COSMOS logo means every aspect of our products have been scrutinized as complying with the stringent organic and quality standards of this certification, in particular, every farmer supplying us ingredients must also be certified organic. Nothing falls through the cracks, there is no green-washing. You can be confident what you get is honest beauty from an honest product.

What is your organic story?

I observed that while many women make healthy food choices, they are willing to compromise on their skincare and use synthetic ingredients – the equivalent to a junk food diet for our skin – because they feel organic skincare while safer, might not deliver the results they are looking for. I wanted to develop a range that would offer genuine safety but was also results based.

And thus zk’in came into being.

Developed with advanced clinically proven, certified organic ingredients chosen for both their outstanding performance and purity, the formulations feature a unique 100% natural preservative system. These efforts have contributed to new knowledge in the scientific field and has earned the company a research and development grant from the Australian Government.

The ‘z’ in the brand name ties in with our zero tolerance policy to anything less than the best. There are no parabens, no sulphates, no petrochemicals and no unnatural ingredients in any zk’in certified organic skincare product, achieving naturally beautiful and clinically proven results, free from worry about toxins or synthetic ingredients.

What do you love most about your business?

It’s been lovely to witness the appreciation we’ve received from consumers and stockists alike, thankful to find a brand dedicated to safety, honesty and integrity, but still delivering results consumers are looking for

And….any good stories to share?

In the 12 months since launching zk’in, the brand was won 9 awards with a 10th being announced in December 2015.

One of our award winning products is zk’in Line Smoothing Serum. As the anti-ageing market grows, so does the demand for wrinkle smoothing products. In the past it was difficult for an organic brand to achieve success in this market, with the most common ingredients being botulotoxin injectables or synthetic neuropeptides, like Argireline – both of which are prohibited for use in organic products.

zk’in Line Smoothing Serum features paracess extract, a 100% natural alternative to synthetic wrinkle smoothers and an approved input for organic products. This plant is traditionally used in food and medicine making it by far the safest option available to market to date.

Line Smoothing Serum has become our #1 selling product in Australia and throughout the UK and Denmark based on its performance, ease of application and gorgeous scent.

©Photograph live PL - Ben Scott photography - Sydney fashion photographer

©Photograph live PL – Ben Scott photography – Sydney fashion photographer

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