Developing and building a brand is both difficult and costly. It’s particularly painful to expend time and effort to win customers and create a following for your product for it to be simply copied or reproduced by a competitor who then reaps the rewards of your hard work.
The Department of Industry, Innovation and Science is inviting you to this exciting half day workshop aimed at helping Australian businesses in the food and beverage industry to understand how to:
- Build your brand both domestically and internationally; and
- Protect your brand and IP.
Events still available include Brisbane, Melbourne and Bathurst.
Date: Wednesday 9th August
Time: 9am to 2pm
Where: AusIndustry Office’s, Level 4, 7 Short Street, Southport
Catering: Morning Tea and Lunch will be provided.
To register: Registration link in the attached form (Brisbane, Melbourne and Bathurst events).
As an example of how blatant and real this issue is, below is an example of an alternative to Kellogg’s Coco Pops.