Can Monash University’s Food Innovation Centre assist your business?

In the world of fast moving consumer goods, only 1 out of 10 products survive the first year of launch which means 9 out of 10 fail! However, the good news is the team at the Food Innovation Centre at Monash University can help you to fast-track and reduce the risk of your innovations for both the domestic and export markets (China in particular).

They have collectively launched 1000s of products in global markets – so who better to help you innovate. Not only do they bring best practice in innovation tools and methodologies, they also use best in class approaches to design and visualisation such as bringing your ideas and concepts to life with 3D design and prototyping.

Monash University’s Food Innovation Centre is focused on the survival and renewal of the Australian food sector by collaborating with you to build a brighter future in Food Manufacturing.

The Food Innovation Centre is an industry shared world class facility operated by industry & innovation practitioners. Their team will work with you to:

  • DISCOVER your opportunities;

  • CREATE the design criteria – aided by consumers & shoppers – to answer your innovation needs;

  • CONFIRM with a range of rapid testing and prototyping, the key deliverables of your offer; and

  • DEVELOP and LAUNCH your innovation with partners.

Visualise your next new product development and in-store activation through their virtual environments such as virtual store and vibe virtual reality. They can also help you understand your shopper and their desire to buy that product…you can do all the slick R&D and Marketing but if the shopper does not reach for your product then we are not on a winner. Why not check them out as they exist to help grow your business through innovation!

Please watch the Channel 9 video here for further information and check out their web site foodinnovationcentre.com.au for other Food Innovation Centre Services and upcoming events!

Please contact Angeline Achariya on 0477 371949 angeline.achariya@monash.edu for further details on how to export to China using the unique Food Innovation Centre & COFCO pathway and quote CB210717 to access your 15% discount within the next 30 days!